Google My Business (GMB) is a free tool offered by Google that allows businesses to manage their online presence across Google, including search and maps. By creating a GMB profile, businesses can provide accurate and up-to-date information to customers, such as their business name, address, phone number, hours of operation, website URL, and other details.
Additionally, businesses can use GMB to manage customer reviews, post photos and videos, create special offers or promotions, and interact with customers. GMB is also an important component of a business's local search engine optimization (SEO) strategy, as a well-optimized GMB profile can help a business appear higher in local search results and attract more customers to their physical location.
Overall, Google My Business is a valuable tool for businesses of all sizes to manage their online presence, attract new customers, and improve their local SEO.